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Divorce Lawyers for Dads – Worthwhile or a Slick Marketing Campaign?

You have probably seen the “BIG D” divorce lawyer commercials on The Golf Channel or maybe on ESPN. They seem to run on channels that men would generally watch and they tug at the heartstrings of men going through, or potentially going through, a legal separation or divorce. The “BIG D” is omnipresent in the lives of the men portrayed in the commercial while a gentleman with a soft southern accent does a moving voiceover. The commercial makes reference to a dad’s perspective in child custody matters as well as illustrating how divorce can affect his financial position (apparently alluding to post separation support, alimony, child support or equitable distribution matters).

Alas, a “nationwide domestic law firm” from St. Louis, Missouri has set up shop in North Carolina. This law firm markets itself as a divorce law firm for men.

One question, obviously, is whether the “Divorce Lawyers for Dads” focus is an advantage or whether it is just a slick marketing campaign. One may also wonder if it is a good thing to hire a “nationwide domestic law firm” or whether it is better to have a lawyer who is local, with deep roots in the community. Obviously, you need to make these determinations for yourself. But, Fox News Charlotte has done this report:


If you are a mother, father, husband, wife or grandparent and you are in need of strong local legal representation, contact us today to schedule a consultation with a Charlotte family law firm.